Meet;
Nikolay Byutyunev, the founder of 2x22 Studio
He has built a design journey that bridges bold brand identity with outstanding digital experiences. His path began with a B.A. in ‘‘Fine Arts‘‘ in Blagoevgrad, followed by design roles across Germany and the U.S., where he led teams as a Graphic Designer before pivoting to UI/UX design in 2020. This shift opened up a new chapter focused on web design for B2B, B2C, and SaaS clients, combining his love for branding with creating seamless customer journeys. Nikolay’s approach is as strategic as visual, rooted in over a decade of expertise.
His work is driven by his dedication to transforming client conversations into actionable insights. For Nikolay, each project begins with listening and deep understanding—especially when it comes to visual designs, which he considers an intimate look into each client's story.
Design Philosophy
For Nikolay, design is more than a profession; it’s a profoundly personal way to connect with people, their stories, and their ambitions. His design philosophy is about balance—combining aesthetics and functionality to create brand identities and online presences that make his clients feel understood and empowered.
Outside the studio, Nikolay finds inspiration and energy in movement. As a proud parent and husband, he’s dedicated to family, and his love for physical challenges keeps him inspired, whether training in Brazilian Jiu-Jitsu, mountain biking, hiking, or pushing his limits in fitness. For him, these pursuits aren’t just hobbies; they fuel creativity and motivation in life and design.
Nikolay Byutyunev isn’t just a designer—he’s a storyteller and an inspiring voice in the design and business community. With a passion for writing, public speaking, and content creation, Nikolay shares his journey, insights, and ideas on a near-daily basis. His LinkedIn is a platform where he dives into the industry's highs and lows, sharing personal wins, challenges, and the strategies that fuel his work.
In the past year, he’s mentored young entrepreneurs with Mentor the Young, a Bulgarian non-profit empowering the next generation of business talent. His enthusiasm for sharing knowledge also led to a pivotal invitation from SoftUni, Bulgaria’s largest software and creative university, where he spoke live in front of 300 attendees. The response? A full-scale course on poster design, where he taught students how to transform ideas into compelling visuals.
His commitment to content creation doesn’t stop there. Nikolay has built a platform that’s equal parts design and personal insight—he’s not only a creator but a coach and thought leader dedicated to lifting others as he grows.
Our Values
Curiosity.
Our design agency values curiosity. Curiosity drives our work, whether we're creating logos, designing websites, or crafting graphics. We firmly believe that true creativity comes from a passion for art and an unending interest in the world around us.
Communication.
Our design approach doesn't just create stunning designs; we're experts at conveying your brand's story and ideas. We prioritize professionalism, especially in challenging situations, and emphasize the importance of clear client communication regarding project briefs.
Openness.
At our studio, we believe in being open-minded and receptive to our craft. Our talent lies in our willingness to try new approaches and our openness to input from unexpected sources. We understand that great designers put a piece of themselves into their work, and we encourage this creative expression.
Passion and Drive.
We excel at managing high demand and high quality by effectively managing time, budget, and assets, but our enduring passion has been our driving force since day one.
Problem Solving.
We understand that creativity goes beyond aesthetics; it's about enjoying the problem-solving aspect of the process. We use logical and critical thinking to bring ideas to life and ensure everything fits seamlessly together to create a polished final product.
Reliability.
It's not just about showcasing talent; it's about becoming a trusted partner for our clients. We prioritize dependability, ensuring we consistently meet client needs and build a relationship founded on trust and consistency.