What we did for NLC League:
UI Design Optimization
Brand Identity
Logo Design
The Challenge:
In 2021 and 2022, I worked as the lead designer at nacci.io, the lead graphic designer, where crafting beautiful UI/UX solutions and landing pages was my main task. NCL is an ambitious platform that wants to be the first-ever league for bike racing in the USA, to complete the task, they needed a landing page to spread the word and tell the story, and last but not least, to collect e-mails and like-minded peeps.
At the heart of this project lies the user and the promotion of the new league, so we needed to create something fun, engaging, and interesting enough so that the early bird’s ticket could sell.
The Mission:
My mission was to replicate the adrenaline-fueled thrill of a race while maintaining a sense of professionalism. This led us to more vibrant colors, the contrast between the dark and white backgrounds, and a big, bold typeface because we wanted to validate who we were and what we were building.
This concept that you see here is one of the drafts we created for NCL, part of which got adopted to the live website that you are looking now.