What we did
Logo Design
Website Design (Squarespace)
Collateral & Auto Wrapping
Brand Messaging
Discovery Phase
Visual Identity
Client
Aralia Transport and Logistics GmbH
The Challenge:
Aralia Transport & Logistic was entering a market that don’t is using fuel to move
from ware house to ware house, wanting to be CO2 friendly, it all started with the idea of
the right colors, shapes and identity that would allow them to establish their core values.
Brand Positioning and Attributes
The X-Factor: Organized,and modern, up-to-date,with
highly attentive staff & friendly individuals focused on
eco-friendly, c02 neutral and free.
The Color Solutions:
The consistent use of color is vital to effective brand recognition, we prefer natural matte/uncoated colors, our Mint Leaf color is the main color we use for web, social and print.
Logo Design Build Up
Speaking of eco-friendly transportation is hard enough, but not impossible. This is why Aralia had to emphasize the core values that they wanted to establish throughout all mediums.
This is why we picked up the best logo option for them, we took the leaf form, road, and the letter ‘‘a‘‘to have our logo mark ready to rock the world.
The Results:
Aralia's fleet became a canvas for our creativity. We wrapped their vehicles with a design that spoke volumes about their commitment to excellence. It was more than branding; it was a moving billboard that transported their values wherever they went, all tied to the typography we chose, color palette and choice, and the minimal to modern style, uncommon for the logistic industry to set them apart.
The journey never ends at Aralia Transport & Logistics, and neither does ours. With our experience and passion for design and branding, we are committed to being a steadfast partner in their ongoing success story.
Strength. Patience. Innovation. Growth.
Our logo signifies these values.
The symbol was born of the idea that the A represents the road, the curves and movement.
We then choose to use the green color, because Aralia Transport & Logistics stands for green energy and clean environment. For many people, it has strong associations with nature and immediately brings to mind the lush green of grass, trees, and forests. Perhaps because green is so heavily associated with nature, it is often described as a refreshing and tranquil color.